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Photo: Morgan Hermand(Founder & CEO of "ADORE ME")

NEW YORK, NY(SMI-WOMEN-FASHION-INTIMATE-AUG 01-06, 2023)-The Underfashion Club who supports and promotes the Intimate Apparel industry through education programs and scholarships, celebrated its 2023 Femmy Awards last Tuesday's evening honoring  "Fashion Forms","Adore Me" & Aubade for their trailblazer contributions to the industry at Cipriani's 42nd St, in
the heart of New York City.

It was an evening of glamour and sophistication hosted by Mindy Scheier , founder & CEO of Runway of Dreams Foundation, where high profile industry VIP's of the Intimate Apparel industry attended this annual awards gala to honor their peers for their pioneering and innovative contributions to the industry.  

The Underfashion Club through its annual benefit Femmy awards gala, fine dining and ceremony  honored in 2023 :

Fashion Forms: " 30-Years of Intimate Solutions" received by Ann Deal, Founder & CEO

Adore Me :     Intimates Industry Reinventor, received by Morgan Hermand, Founder & CEO.

Aubade :  Essential French Luxury, received by Thomas Grisvard, Int'l Sales Director/Manager.

In addition to the Femmy Awards honorees, the Urderfashion Club introduced its 2023 Student Design Contest winners who received their prize for 1st, 2nd & 3rd place in that order. Kathy Liang Feng won first prize and received $5,000 for its " Delicacy " design,Abbie-Grace Jones finished in 2nd place and received $4,000, for "Milo" design, while Yannah Jones was awarded $3,000 for 3rd place with "Siesta Verde" design.

About Morgan Hermand Founder & CEO of " ADORE ME ":

Morgan Hermand, the founder and CEO of Adore Me, has been reinventing the intimate apparel industry since the company’s inception in 2011. With a Masters in Mathematics and Computer Science from Les Mines, Morgan brings a strong background in mathematics and analytics to his role. Prior to Adore Me, Morgan worked as a management consultant at McKinsey & Company, where he provided consulting services for retail projects across Asia and Europe. After moving to the U.S., he pursued an MBA at Harvard Business School.

Under Morgan’s leadership, Adore Me became a driving force in promoting inclusive sizing in 2013. The company reinvented the way consumers can shop with its Home Try-On service as it scaled to over $250 million in revenue, ranking three times on the Inc. 500 list of the fastest-growing private companies in America. Adore Me achieved Certified B Corporation status in 2021, symbolizing its dedication to sustainability and social responsibility. In a significant milestone, Adore Me was acquired by the intimates industry leader Victoria’s Secret in 2022. Morgan’s vision and strategic guidance continue to shape both the trajectory of Adore Me and the entire industry.

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