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Photo: Luela Spiro (Co-Owner & Head Designer "LUELLE")

NEW YORK, NY(SMI-WOMEN-FASHION, 03.04-03.05.22)-Curve, the leading and Bi-Coastal intimate apparel expo in the US, concluded its annual 2022 Curve New York Winter trade show in sensational fashion with a 3-day in-person symposium-where exhibitor brands (US & international) and buyers of the intimate apparel industry were welcomed-back with special Burlesque Show for entertainment, new lectures and panel discussions with industry leaders  at the Jacob Javits Center, in the heart of the Big Apple.

Curve New York returns to its main home "The Jacob Javits Center ", since January 2020, when it exhibited its last show & went virtual due to the global pandemic outbreak "Covid-19", that caused the lockdown of NYC, and most major cities across the US.

There were over couple hundreds exhibitors such as Simone Perele, Plie, Empreinte, Elita, Rosa Faia, Obsessive, Nubra, Undress Code, Goddess, Fantasie and new brands like Luelle, Pour Moi, Movelle, amd Apilat that along the major players exhibited the latest trends of the Lingerie and swimwear industry at Curve New York 2022.

In addition to its amazing schedule event program, Curve New York set a new milestone on its annual expo with the inclusion of " The Boudoir ", a fashion burlesque show performed by  Award-winning Burlesque performer and actress Pearls Daily, who primped, posed, & modeled the latest lingerie trends from Chantal Thomass, Dita Von Teese, & Undress Code during the 3-day symposium for entertainment that set mood to buyers and exhibitors in welcoming the new season.

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Photo: Pearls Daily (Burlesque Perfomer)

During the 3-day trade expo, Alluring Intimate, a division of Starlight Illustrated that covers exclusively the Intimate and swimwear Apparel Industry had the opportunity to interview Luela Spiro, a Co-Owner and head designer of " Luelle Intimates " one of the new exhibiting brands who made its debut at 2022 Curve New York Expo and this is what she said:

Alluring: What is your name, Title and What can you tell us about your brand ?

Luela Spiro: I'm one of the Co-Owners and designer of " Luelle Intimates ".
We are based in New York and all our productions is in Albania.

Alluring:How long You've been in business & Is this your first time @ Curve NY?

Luela Spiro: In total we've been in business for 5-years and this is our first year at Curve NY and very excited to be here and looking forward to the show.

Alluring: What can you tell us about your designs from textiles and concepts behind it ?

Luela Spiro: The reason we created "Luelle"  was to bridge the world of sexy and comfort. As women we always have to choose whether we are going to wear a sexy piece of lingerie or something more comfortable to lounging, and this is our opportunity to break the two-worlds. We sorts to beautiful fabrics from Italy, it's buttery soft and very durable.They are very luxurious and premium micro-mesh. Our styles are very classic sheets because the sheerness of the mesh.It's incredibly sexy but incredibly comfortable as well so you are not compromising.

Alluring: How do you rate your brand in the Intimate Apparel Industry ?

Luela Spiro:"Luelle" is an approachable luxury brand. Our quality is very premium. Our fit is amazing and our prize points are more approachable.We range anywhere from $35.00 to $90.00.The way the woman shops Luelle is "This is her staple". She will buys a handful of underwears and bras at time because she is wearing them everyday. She is wearing this to go to work, to have to lunch with her friends, work out with it, lounge at home and feel comfortable.

Alluring: What is your target demographic and where can customers find or purchase your brand?

Luela Spiro:We notice that elder millennials really love our brand, women in their Mid & late 30's as well women in their 60's buy our product and love them. We sell online, at Nordstrom, Revolve, Very Shops, and Wolf & Badger. We also have a beautiful boutiques in New York, Massachusetts and in the WestCoast.

Alluring: Thank You and Good Luck with your business 

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