NEW YORK, NY (SMI-GLOBAL-FASHION FEB.02-15, 2025)-Curve, the leading B2B annual event for the intimate apparel industry concluded its 3-day Expo (Feb. 02-04,) with over 150+ brands from the US and international exhibiting the latest trends of the Lingerie and Swimwear industry at renowned Jacob Javits Center in the heart of the Big Apple.

 

Curve, known for its bi-annual coast-coast expo for the Intimate Apparel, Activewear, and loungewear collections and networking event for buyers and brands, closed-out the Fall/Winter2025 with an array schedule of speakers who consisted from fashion editors, merchandizing and marketing insiders, Bra Fitting Class workshops for all sizes and a Lingerie/Swimwear fashion show during the 3-days sponsored by Eveden.​

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In addition to the sensational schedule of events at Curve, a special and by-Invitation Only live fashion show took place on it's Opening day(Sunday Feb 02,) featuring 18-Luxury brands with 50+ looks on the runway and full house of buyers, brands VIP's and press/media members in attendance at the Hard Rock Cafe Hotel.​​​

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Women Starlight had the opportunity to speak with Emma Pake (Creative Director) of "PANACHE" " from England, and this is what She said about her brand:

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 Women Starlight/Alluring Media:  What's your name, Title and Where's the Brand from ?

 

Emma Pake: Emma Pake, and I'm the creative Director of Panache & Sculptresse lingerie based in Sheffield, United Kingdom.

 

Women Starlight/ Alluring Media: How long the Brand has been in business and exhibiting at Curve NY ?

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Emma Pake: We've been in business for 43-years and exhibiting for more than a decade at Curve NY.

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Women Starlight/Alluring Media: What can you tell us about the Panache brand specialty and what you bringing this year from lingerie latest designs or collection ?

 

Emma Pake: We specializes in D+ Lingeries, swimwear & sportswear.

Our latest collection is called Jadore Panache. It's really more like a love letter to all the women that wear the lingerie, who sell the lingerie and create the lingerie.Think of it more like a lingerie chocolate box. There is a little of everything like there are some reds and leather prints, so a little of everything like kind of traditional lingerie.   

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Women Sttralight/Alluring Media: How is Panache brand contributing or dealing with the Eco-Friendly materials and Sustainability ?

 

Emma Pake: My first season was Spring 2024, everything that we create

is new and contain some elements of recycle materials.We try as much as possible that the products we make use recycles materials, and this season our swimwear fall collection we've arranged to be made of 100% recycle material fabrics which is very exciting for the first time and we've done that but It's very important for us.

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Women Starlight/Alluring Media:We have noticed new trends in the Intimate apparel industry  especially in the lingerie offering more variety and diverse of vibrants colors on the products sold in the industry. Are you promoting any vibrants colors on your products and if so what colors?

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Emma Pake: Always, I love vibrant colors on lingerie, especially on fashion season should be joyful, be very happy, not necessary something you need or you want but something you want to connect emotionally so color it's very important.

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We have Reds, Pinks, Tilt Green, Pale Blue, and what's interesting with the season is that our colors not necessary align with the actual season. Also, we have new styles that we have introduced new cool colors like Honey which is women's nude, and Saint Rose like deeper pink, so we can make sure we have a balance of colors in our collections.I also think that colors are very important on lingerie since people want to express themselves with their choices in their ready-to-wear, so they can also reflect on their lingerie choices.We design for all type of personalities like some days they want to wear something basic or have it to be seen.​

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​​Women Starlight/Alluring Media: How do you rate your brand in the Intimate Apparel Industry in terms of prize range ;  medium, luxury or high-end, any specific demographics and Do Panache sell worldwide ?

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Emma Pake: We are a premium brand and our price range starts from $70.00 to $90.00 for our bras, and the set depending in our styles from average $100.00,  $200.00 to $230.00

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I think our Target Demographic is quite general and how they feel on daily basis but our Sculptresse brand is a fuller figure Fuller Bust brand, it's mostly for our younger demographics in their early Twenties.

 

We have offices in Europe, China and USA. 

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Women Starlight/Alluring Media: Thank You for your time and Good Luck with your business.

 

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​Article & Photo by Marcello Cutti II/Women Starlight/Alluring Intimates/Starlight Illustrated

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