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Photo: Thomas Grisvard Received The 2023 Femmy: Essential French Luxury for AUBADE

NEW YORK, NY(SMI-WOMEN-FASHION-INTIMATE-AUG 01-06, 2023)-The Underfashion Club who supports and promotes the Intimate Apparel industry through education programs and scholarships, celebrated its 2023 Femmy Awards last Tuesday's evening honoring  "Fashion Forms","Adore Me" & Aubade for their trailblazer contributions to the industry at Cipriani's 42nd St, in
the heart of New York City.

It was an evening of glamour and sophistication hosted by Mindy Scheier , founder & CEO of Runway of Dreams Foundation, where high profile industry VIP's of the Intimate Apparel industry attended this annual awards gala to honor their peers for their pioneering and innovative contributions to the industry.  

The Underfashion Club through its annual benefit Femmy awards gala, fine dining and award ceremony
awarded the 2023 honorees in three categories:

Fashion Forms: " 30-Years of Intimate Solutions" received by Ann Deal, Founder & CEO

Adore Me :     Intimates Industry Reinventor, received by
Morgan Hermand, Founder & CEO.

Aubade :  Essential French Luxury, received by Thomas Grisvard, Int'l Sales Director/Manager.

In addition to the Femmy Awards honorees, the Urderfashion Club introduced its 2023 Student Design Contest winners who received their prize for 1st, 2nd & 3rd place in that order. Kathy Liang Feng won first prize and received $5,000 for its " Delicacy " design,Abbie-Grace Jones finished in 2nd place and received $4,000, for "Milo" design, while Yannah Jones was awarded $3,000 for 3rd place with "Siesta Verde" design.

About AUBADE: Essential French Luxury, received by Thomas Grisvard, Int'l Sales Director/Manager:


Aubade is a premium French lingerie and swimwear brand that puts all its corsetry expertise in the creation of seductive lingerie for women and men. Each new collection presents a wide choice of bras: trinagle, demi cup, Push-Up, comfort full cup, balconette, underwired or wireless bras to be teamed with briefs, thongs, G-strings, hipsters or with loungewear such as nighties, kimonos and pajamas. 

Silk, satin, lace, embroidery or transparency,Aubade offers lingerie for all occasions, such as red lingerie for Valentine’s Day or bridal linerie. Also, explore our birthday or Christmas gift ideas like the Box of Desire, cheeky one-size boxes.

Available from A to G cup, every bra offers support and exceptional comfort for all shapes, from a fuller bust to smaller cup sizes.

Thomas Grisvard, a graduate of EDC Paris Business School, has been working in the luxury industry for more than 20 years, developing sales, mainly on the international side, for highly reputed global brands. 

Before lingerie, he started his career as a French Sales Manager for the luxury Swiss watchmaker EBEL, where he marketed the expertise of this iconic brand to the best French distributors. After 4 years he decided to join the Richemont Group to become the Area Sales Manager for Montblanc. In this role he led brand promotion and developed watches for the French market.

In 2005, he joined the iconic Parisian house Lancel, where he had the privilege of supervising the opening of more than 20 stores and expanding the globalization of the brand in Europe, the Middle East, and Africa.

In 2018, he began his career in lingerie as the International Sales Manager for the lingerie and swimwear brand Aubade in Europe, where he has since been driving the commercial strategy. His main role is to develop the international network of wholesale retailers, targeting some specific key markets, such as the United States, where a subsidiary recently opened in early 2023. 

Thomas Grisvard has been working on the American market for the last three years. He regularly travels all over the country with the local team to meet retailers, department stores, pure players and attend fairs. His background and experience are now used to oversee Aubade’s growth on this very specific and unique market where the brand is keen on becoming one of the leaders of the

high-end distribution.


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