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Photo: Ann Deal (CEO & Founder of FASHION FORMS)

NEW YORK, NY(SMI-WOMEN-FASHION-INTIMATE-AUG 01-06, 2023)-The Underfashion Club who supports and promotes the Intimate Apparel industry through education programs and scholarships, celebrated its 2023 Femmy Awards last Tuesday's evening honoring  "Fashion Forms","Adore Me" & Aubade for their trailblazer contributions to the industry at Cipriani's 42nd St, in
the heart of New York City.

It was an evening of glamour and sophistication hosted by Mindy Scheier , founder & CEO of Runway of Dreams Foundation, where high profile industry VIP's of the Intimate Apparel industry attended this annual awards gala to honor their peers for their pioneering and innovative contributions to the industry.  

The Underfashion Club through its annual benefit Femmy awards gala, fine dining and award ceremony
awarded the 2023 honorees in three categories:

Fashion Forms: " 30-Years of Intimate Solutions" received by Ann Deal, Founder & CEO

Adore Me :     Intimates Industry Reinventor, received by Morgan Hermand, Founder & CEO.

Aubade :  Essential French Luxury, received by Thomas Grisvard, Int'l Sales Director/Manager.

In addition to the Femmy Awards honorees, the Urderfashion Club introduced its 2023 Student Design Contest winners who received their prize for 1st, 2nd & 3rd place in that order. Kathy Liang Feng won first prize and received $5,000 for its " Delicacy " design,Abbie-Grace Jones finished in 2nd place and received $4,000, for "Milo" design, while Yannah Jones was awarded $3,000 for 3rd place with "Siesta Verde" design.

About Ann DealFounder & CEO of " Fashion Forms ":30-Years of Intimate Solutions"

Inspired by watching celebrities walk the red carpet in daring ball gowns, Ann saw the need for a lingerie solution that would help women wear plunging necklines, backless dresses and other revealing looks with confidence. She went into business in her garage with a backless, strapless adhesive bra in 1993. It was an immediate hit and the first in a long line of Fashion Form products to revolutionize the intimate apparel industry.

For the past two decades, Ann has enhanced the lives and curves of women around the world. With her signature Southern charm and a keen understanding of the symbiotic relationship between lingerie and fashion, she has turned Fashion Forms into the leading producer of specialty bras and accessories in the U.S., Canada and Europe. The company holds 14 patents and 18 trademarks for its innovative designs, and its products are sold in more than 9,000 stores worldwide. 

Offerings include trendsetting bras such as the Original Water Bra and Go Bare Backless Strapless Bra as well as Strap Solutions, breast petals, and fashion tapes. The company also produces a variety of water push-up pads and silicone bra inserts that provide a natural, non-surgical lift.

Originally from North Carolina, Ann was born with an entrepreneurial spirit. As a child she made a game of selling the most Girl Scout cookies in her troop, discovering that if she had fun and shared her enthusiasm, she would reach her goal. As a teenager she set her sights on a career in business despite being told that young ladies could be one of three things: a secre-tary, nurse or teacher. She earned a spot in a top retail training program in Atlanta and began her career as a buyer for Rich’s department store, where she perfected the skills of assessing exactly what her customers desired. 

By the time she moved to California in the early 1990s and went into business for herself, Ann had a deep sense of what the lingerie industry needed in order to evolve with changing styles—and she met that need with a game-changing product line that continues to set trends. 

To accommodate her growing business, Ann moved her headquarters to Austin, Texas, in 2015. Ann is deeply committed to giving back and actively supported numerous local and international nonprofits in her coastal town of Ventura, California, and looks forward to doing the same in her new home in the heart of Texas. When she’s not on the road working and scouting trends, she enjoys perfecting her golf swing and exploring the lakes of central Texas.


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